ABUKAI CEO Joins Bill Gates, Salesforce.com EMEA Chairman and Others
to Present at Red Herring ETRE in France

ABUKAI to Discuss Future of Enterprise and Mobile at Invite-Only Technology Leader Forum

Cannes, France – October 21, 2010 – ABUKAI, Inc., the innovative leader in providing ACTIONABLE BUSINESS PRODUCTIVITY, announced today that its president and chief executive officer, Phillipp Schloter, will be a featured panel speaker at the invitation-only European Technology Roundtable Exhibition (ETRE) hosted by Red Herring, October 27 to 29 in Cannes, France. ETRE’s mission is to reduce the distance between IT companies, corporate executives, and the global business world. Every year 400 of the world’s top technology leaders gather to meet and interact with their peers and some of today’s most promising technology entrepreneurs. ETRE recognizes the powerful contributions of today’s top technology firms and the influential role they play in shaping business.

ETRE 2010 boasts an impressive line-up of speakers including Steve Garnett, Chairman EMEA Salesforce.com, Guerrino De Lucca, Chairman, Logitech, Ben Verwaayen, Chief Executive Officer, Alcatel-Lucent, and a special presentation by Bill Gates. These global leaders will be presenting their latest perceptions on topics such as global business strategy, growth and new markets and new business models in the mobile arena.

“ABUKAI was founded specifically to address a new business opportunity that has been created because of the global proliferation of mobile devices and the ever-present need for businesses to improve their productivity,” said Philipp Schloter, president and chief executive officer of ABUKAI. “We built our business to be at the forefront of an opportunity we refer to as ACTIONABLE BUSINESS PRODUCTIVITY, where business leverages the many diverse communication devices available today to enable workers to conduct their business activities ubiquitously and in real-time.” Schloter continued, “At ABUKAI we are taking inventive thinking, simple user experience and the latest technology to create business productivity solutions that will revolutionize how business is performed. ABUKAI Expenses is an example of just such a solution.”

Philipp Schloter previously held the position of General Manager for a growth business unit at Nokia growing the business unit from the launch of a Wall Street Journal-award-winning service through gaining consumer traction in 100+ countries to the integration of the unit into Nokia’s core business as a key strategic cornerstone. Before Nokia, Philipp was CEO of PIXTO, which he successfully sold to Nokia. Prior to PIXTO, Philipp was the head of product and service innovation at the Silicon Valley office of Deutsche Telekom’s management consulting arm. Philipp was also a global product manager for Windows Server at Microsoft. Philipp holds a BA in Economics, a BS in Computer Science and a MS in Electrical Engineering from Stanford University.

For more information about ABUKAI, please visit abukai.com.

Information about Red Herring’s ETRE can be found at http://www.herring100.com/etre2010/ETRE.html.

About ABUKAI, Inc.
ABUKAI is revolutionizing how companies conduct business by providing ACTIONABLE BUSINESS PRODUCTIVITY™ solutions, which are based on new business thinking and supported by the latest technology. ABUKAI designs and delivers innovative solutions that significantly improve productivity for companies and their employees, while rapidly delivering ROI. ABUKAI Expenses substantially reduces the time and effort required to complete expense reports and increases reporting accuracy by leveraging the power of applications technology and networks. The ABUKAI Expenses solution is deployed at a range of corporate customers and has been reported to reduce expense report creation effort by over 80%.

ABUKAI Global PR Contact:
Sharon Kawaguchi
+1 925 413 6413