in CTIA Wireless 2011 “The Next BIG IDEA” Contest

This Year’s Winners to Be Determined by Public Vote Through February 10th

San Francisco, CA – January 12, 2011 – ABUKAI, Inc., the innovative leader in providing ACTIONABLE BUSINESS PRODUCTIVITY™, today announced its status as a candidate in CTIA’s THE NEXT BIG IDEA contest. ABUKAI’s submission, ACTIONABLE BUSINESS PRODUCTIVITY (ABP) solutions, with ABUKAI Expenses as a prime example, leverage the proliferation of smartphones, the efficiency of SaaS architecture and powerful algorithms to create an immensely flexible and effective way to build solutions to business productivity challenges. They are ACTIONABLE because they enable business transactions to be executed ubiquitously and in real-time. ABP solutions act as light-weight interfaces between existing processes, people and diverse input devices to efficiently improve productivity. For example, with ABUKAI Expenses, expense reports are completed simply by taking pictures of receipts with your mobile device, thereby saving close to 80% of the time previously spent on this activity.

“Whether your business has only a few people who travel on a regular basis or hundreds, do you really want them to spend up to five hours a month filling in expense reports?” said J.T. Keating, vice president of marketing for leading whitelisting solutions company, CoreTrace. “Think about the savings you can get with ABUKAI and how you can use that time to close deals or move the needle on one of your core business objectives.”

Philipp Schloter, president and chief executive officer of ABUKAI explained, “To achieve true business productivity improvement, solutions must provide a great end-user experience, include a strong business understanding and leverage state-of-the-art technology. That is how ABUKAI creates such effective solutions.” Schloter continued, “Other solutions are often designed from a technologist’s view and don’t fully account for business understanding or user experience. ABUKAI’s ACTIONABLE BUSINESS PRODUCTIVITY does, so that is why we believe ABP represents the next big idea for business solutions.”

You can vote for ABUKAI by going to http://tinyurl.com/abukai-big-idea and clicking on “Vote for this Big Idea.” CTIA’s definition of The Next BIG IDEA is an idea, vision or concept for a wireless product, application or service that can change the way we live, work or play; an idea that embodies the true transformative power of wireless. Winners of The Next BIG IDEA contest will be announced at CTIA WIRELESS 2011, March 22 in Orlando, Florida.

About ABUKAI, Inc.
ABUKAI is revolutionizing how companies conduct business by providing ACTIONABLE BUSINESS PRODUCTIVITY™ solutions, which are based on new business thinking and supported by the latest technology. ABUKAI designs and delivers innovative solutions that significantly improve productivity for companies and their employees, while rapidly delivering ROI. ABUKAI Expenses substantially reduces the time and effort required to complete expense reports and increases reporting accuracy by leveraging the power of applications technology and networks. The ABUKAI Expenses solution is deployed at a range of corporate customers and has been reported to reduce expense report creation effort by over 80%.

ABUKAI Global PR Contact:
Sharon Kawaguchi
+1 925 413 6413